Privacy Policy

Last updated: September 16, 2026

ToyShelf (“we,” “us,” or “our”) operates the ToyShelf website at toyshelf.app (the “Site”). This Privacy Policy explains how we collect, use, and share information when you use the Site.

ToyShelf is currently a website only and does not operate a mobile application.

1. Information We Collect

Information You Provide

If you contact us through our Contact page, we may collect the information you provide, such as your name, email address, message, and any other information you choose to include.

Messages submitted through our contact form are processed by Resend for email delivery. Cloudflare Turnstile checks interactions with the form to help prevent automated abuse.

When you subscribe to launch updates, we store your email address in a private Resend contact list and use it to send a welcome message and news about new features. You can stop these emails using the unsubscribe link or by contacting us.

Please do not submit sensitive personal information in messages to us or through Site search features.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect limited technical and usage information, including:

• IP address;
• browser type and version;
• device and operating-system information;
• pages viewed;
• referring page or website;
• date and time of access;
• search, filter, and navigation activity;
• approximate location derived from an IP address; and
• diagnostic, security, and error information.

If you choose the location button in our store finder and allow browser access, we receive your precise location to find nearby stores. Using this feature is optional.

ToyShelf does not currently provide user accounts, personal collections, user photo uploads, payment processing, or other features that require users to maintain a personal profile.

2. How We Use Information

We may use information to:

• operate, maintain, and provide the Site;
• respond to messages and support requests;
• improve search, navigation, content, and Site performance;
• understand how the Site is used;
• detect, prevent, and investigate abuse, fraud, or security incidents;
• maintain and troubleshoot our systems;
• administer affiliate and retailer relationships; and
• comply with applicable legal obligations and protect our legal rights.

We do not use personal information for automated decision-making that produces legal or similarly significant effects.

3. Sharing Information

We do not sell personal information.

We may share information with:

• Service providers that provide hosting, infrastructure, analytics, security, communications, or other services necessary to operate the Site;
• Retailers and affiliate partners in connection with outbound shopping or affiliate links;
• Professional advisers where reasonably necessary for legal, accounting, security, or similar purposes;
• Authorities or other parties where disclosure is required by law or reasonably necessary to protect our rights, users, or the Site; and
• Parties to a business transaction involving a merger, acquisition, restructuring, financing, or transfer of all or part of the Site or its operations.

Service providers may process information only as necessary to provide their respective services, subject to their agreements and applicable law.

4. Cookies and Similar Technologies

The Site may use cookies and similar technologies for essential functionality, security, performance, and analytics.

Where applicable law requires consent before using non-essential cookies or similar technologies, those technologies will be used only after the required consent has been obtained.

You can also control or delete cookies through your browser settings. Disabling certain cookies may affect Site functionality.

Third-party retailers or affiliate networks may use their own cookies or tracking technologies when you follow a link from ToyShelf to their websites. Their practices are governed by their own privacy policies.

5. Affiliate Links

ToyShelf may participate in affiliate programs operated by retailers and other third parties. If you follow an affiliate link and make a qualifying purchase, ToyShelf may receive a commission at no additional cost to you.

Affiliate partners may provide us with information such as aggregated clicks, qualifying transactions, order values, products purchased, or commissions.

ToyShelf does not receive your payment card information or other checkout information that you provide directly to a retailer.

As an Amazon Associate, we earn from qualifying purchases.

6. Third-Party Websites

ToyShelf contains links to websites and services operated by third parties, including retailers.

We do not control and are not responsible for the privacy, security, content, or practices of third-party websites. This Privacy Policy applies only to ToyShelf.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy.

Communications you send to us may be retained while we respond to a request and afterward where reasonably necessary for recordkeeping, security, dispute resolution, or legal purposes.

Technical and security information may be retained for a reasonable period for operation, troubleshooting, abuse prevention, and security.

Certain records may be retained for longer where required by law or reasonably necessary to establish, exercise, or defend legal claims.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information processed through the Site.

However, no Internet transmission, system, or method of electronic storage can be guaranteed to be completely secure.

9. Children's Privacy

ToyShelf does not knowingly request or intentionally collect personal information from children through accounts, profiles, uploads, or similar functionality.

If you believe that a child has submitted personal information to us, please contact us through our Contact page so that we can review and, where appropriate, delete the information.

10. International Data Processing

Our service providers and other recipients may process information in countries other than the country in which you live.

Where applicable law requires specific safeguards for international transfers of personal information, we use or require appropriate transfer mechanisms.

11. Your Privacy Rights

Depending on applicable law, you may have rights concerning personal information we process about you, including the right to:

• request access to personal information;
• request correction of inaccurate information;
• request deletion of personal information;
• request restriction of certain processing;
• object to certain processing;
• request a portable copy of certain information; and
• withdraw consent where processing is based on consent.

These rights may be subject to exceptions and conditions under applicable law.

To submit a privacy request, please use the Contact page.

We may request information reasonably necessary to verify and process your request.

12. Do Not Sell or Share

ToyShelf does not sell personal information.

We do not currently use personal information for cross-context behavioral advertising or targeted advertising as those terms are defined by applicable privacy laws.

If these practices change, we will update this Policy and provide any opt-out mechanisms required by applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Site, our practices, service providers, or legal requirements.

When we update this Policy, we will revise the “Last updated” date at the top of this page.

We encourage you to review this Policy periodically.

14. Contact Us

If you have questions, privacy requests, or concerns about this Privacy Policy, please contact ToyShelf through our Contact page.